Monday, June 28, 2010

Are You A Programming Librarian

Made possible by IMLS (not this), programminglibrarian.org is a central resource for librarians: toolkit, magazine, resource library.  They want us to help in its development.  What do we want/need?

Angie Hanshaw
Editor/designer for Programming Librarian.
Lots through the website.  Monthly newsletter.  Facebook.
1.) Learn: through library section about copyrights, grant funding, traveling exhibitions, events & celebration calendar, programs (authors, discussions, etc.)
2.) Share: comment on the blog.  Forum exists; info from today's breakout sessions will be put here.
3.) The brainstormer.  Search curated content by keyword.  Generate ideas, examples.  Create proposals.
4.) PDF designer, interactive tool allows to create promotional materials.

Sonia Feigenbaum
Deputy Director, Division of Public Programs
Ntl Endowment for the Humanities
Old Post Office Pavillion
1100 Pennsylvania Ave, NW Room 426
W, DC 20506
sfeigenbaum@neh.gov www.neh.gov
--Loves libraries, wants to make sure the humanities will always remain part of programs.


Hosted By Hundreds of Libraries
Many get additional programming grants by accepting these.
The Great Experiment: George Washington and the American Republic (1997, 1999)
Forever Free: Abraham Lincoln's Journey to Emancipation (2002)
Frankenstein: Penetrating the Secrets of Nature (2001)
Benjamin Franklin: In Search of a Better World
Pride and Passion: The African American Baseball Exhibition
Soul of a People: Voices from the Writers' Project
Upcoming
Louisa May Alcott: The Woman Behind Little Women
30 libraries, $2500, 5 programs, lead scholar, collaboration, planning workshop, deadline 7/30/2010 for programs Spring-Fall 2011.

Heather Paulson, Mother-Daughter Book Club
Librarian, lit scholar, contributor to site.
No programming course, this is learned on the job.
Tale of Despereaux, upper-elementary, discussion failed, a no-show despite lots of work.
Succeeded after talking to mother who wanted to do a mother-daughter book group.  Families choose books.  A friend could be bought.  Women's History Month's Understood Betsy attracted 12 of 15 registrants.  16-20 for future.  Father-son is next.
-engage with community per interests.  Talk about it.  Buy in from patrons necessary to create successful program.  Tie it into what's going on.  Adapting from failure is crucial.

Henry Fortunato, Kansas City Public Library
200+ Special Events a year.  Checks sign-ups hourly.  Intellectual, engagement in the world of the mind.

Why Do We Do It?
-Almost addictive.  An incredible high.
-Cultural center

What Does the Job Entail?-Drinking. with Sara Paretsky and AJ Jacobs
-Their grant allows them to do so much more than other libraries may be capable of.

What Continues to Be Engaging About it?
-Validation from public media.  Kansas City Star drives the news judgment in the city.

Recognize Value
-Vital to making people recognize & appreciate how important the library is to their community.  Happy people at the library is proof.

Develop Themes and Series
-Find out what local greats are doing, work with them: "Can We Improve Urban Schools."  "Meet the Past.  Reenactors will create a talk show, brought back from the dead, moderator pretends hew's Johnny Carson.  This airs on PBS channel.  Second Sundays with KC Columnists--free of fees, they come and talk about current events, draws 100 people.  Local authors/professors will do it for free to promote book or maybe $250.  Cards are cheap to print.  Low cost, high yield.
-Can be 2 programs at once even with similar appeal.

Find Local Connections to Broader Issues

Focus on Quality Graphic Design and Packaging
Graphic design and packaging can be done in-house by trained GD professionals.  Thousands of college GD students would love to work in a non-academic environment to add to their portfolio.  Contact dept. chair and they'll be happy to work with you.  Don't tell them what to do.  Tell them the goal.  They will work on the typeface, color, etc.  Tell them where you want to go; let them take you there.

Develop Partnerships with Other Institutions
Cooperation works; competition does not.  Split expenses, share audiences, cross-pollinate, looks good to grant providers.  Partnering with local TV station on film festival, for example.

Build on Your Success
10,000 names on email list used for blasts and other things.

Promote, Promote, Promote
Every Sunday afternoon, send the upcoming week's events to email blast.  Get on TV, public library, newspapers.  Get "In your face."  A great product to sell.

Once You Start, You Can't Stop
Create a need in the marketplace.  2007, 145 programs; 2008 244; 2009 224.

Breakout with Henry Fortunato
Calendars, 22 cents/unit for 15,000.  $5,000/month.  Postcard with less events would cost less.  Packaging makes something look like it's worth doing.  Grab people on book tours, partner with independent bookstore who likes the library.  Communication goes both ways to bookstore.  Make the author topical; 50 yr anniv. of JFK & Nixon debates.  JFK Library sold debates for $40.  Showing them sequentially.  Last surviving newsman of era coming out to comment.  Could just as easily be a local Poli Sci professor.  Get a grant, offer a hotel night, flight, etc!

Programming will start slow.  25 people at first for a big city is not good.  100 is now his make or break on whether he'll do an adult event again.  20 people is fine for a book discussion group, more would be too many.

There is a programming staff--2 MLS, another on his way, a few others (they are under "public affairs" which is outreach, public affairs, programs, website, exhibits, grants, crisis mgmt, etc.)--who suggests ideas.  But they implement.  Librarians and bookstore staff also suggest.

YA & Children's does their own with separate program budget.  The dept. packages them, so it looks like it's from the same library.

There sis a Madness to this!  Could be constraining.  Follow your gut; if it sounds bad, it probably will be bad.  Even if it's free.  Evaluations are not done.  Data may be misleading...

PR Forum with Stephen Abram

Began with a list of available grants and programs from the Campaign for American Libraries like ilovemylibrarian and Step up to the Plate.

PR Forum: Next Practices in Communication @ Your Library
(slides soon available here.)

Stephen Abram
Focusing, defending, making sure we'll survive & thrive, now easy to communicate with people.  Brochures & bookmarks vs. what we are able to do now, via Twitter Facebook, etc.

They need specialists in information during the information age.  Just like how they needed engineers during teh industrial age.  We need to promote this.  Shutting down school libraries in CA led to a 30% drop in grades.  Every dollar iinvested in public libraries is $6.50 returned (really $20.)  Need to get this message out, sell ourselves, services, what we're doing, the social bloom we cause, the difference we make both in finding information and helping kids continue to read.


People form their opinions of a librarian when they are 8.

People need to know to come to us for life-changing answers.  Google answers as many questions in 30 min as all librarians do together in 20 years.

Need to promote messages besides "we've got books."  Our competitive advantage is our people; we need a page describing our experts: geneology, medical, facebook page, goodreads, history, RA, etc.  Need to be more extroverted about it.

Need to not be anonymous.  Is our doctor anonymous?

Is our Library an Event?  People Make This!
Our circ clerks elicit comments, greet people.  Pass along a bookmark on how to use Goodreads, etc.

Need to describe the experience (storytime) versus the books.  No one hugs Google, librarians get them.  How about a stroytime how-to where we teach them how to get Goodnight Moon across?

The People We See Aren't Our Only Patrons
Patrons aren't "one size."  We see the people who need our help the most.  The majority of use comes through "virtual branch."  Very different users.

Inertia is the Problem
Don't study to death; death is not our original goal.  We form committees rather than learning by doing.  We already do this with face-out collections.

Selection is Our Forte
You pick what "sells" per your patrons and region; not just what's big on Amazon at the moment.  Gardening books that work in our climate, etc.  No one wants to see our inventory management system.  50% of all OPAC use comes from Amazon first.  Bibliocomments, LibraryThing, GoodReads can change this.  We need to create a local experience that matters; where people can start sharing things.  We know our users, they sign in, create a community.

We Let Everybody Have What They Want
We care about everybody as an individual; helping people learn, self-actualize.

"The dark ages began with closing a library."  Lots of quotes like this.

New Thinking
We have access to 18 million journals vs. the 100 of the old days!

18 PR Tools for Libraries from 2007
YouTube -- No 2 search engine next to Google.
Second Life -- How relevant is this to users?  Maybe not any more.  Too soon to tell.
MySpace -- Facebook is taking over.
Facebook -- Get here, use this.
Flickr
Podcasts/iTunes
Wikipedia -- No 1 influencer of what Google finds.  Make sure it's right.
Ning -- Social network, doesn't charge educational organizations.
WebEx/LiveMeeting -- Costs $85/yr.  Extends our reach.  We can heal frustration long distance.  Information literacy, storytelling, footnotes.  How to do these things.
Twitter -- The no. 1 job-finding tool in the US, Sears puts up a bunch.  Multiple Twitter accounts per area of expertise!
Blogging
Tagging, Scanning, RSS
Search Engine Optimization Free Gale App helps patrons find nearest library, information on them.  How do you break a person's fingers, hit their phone...
LinkedIn/Plaxo We should all be in LinkedIn.  Free, takes no time to write a profile.
SurveytMonkey/Zoomerang Ask what users are actually using, so we can respond to that need.  Especially virtual users.
Mozes, NowPublic, MyBlogLog all useless.

Connect People with Your Library


Learning at Your Library
7 different ways.  Gene sets also determine this--musicians, politicians, etc. all absorb information effectively in different ways.  Why we're influencing politicians in-person Tuesday.  Most learn experientially, from surgeons to mechanics.  Auditory beats text.  Visual is huge.

Understand Why They Read
What psych impact do they get from working with us, recommendations, etc.  We need to data mine circulation records beyond the top 20.  Bestsellers are bought, not neccessarily borrowed.

Social Glue
We train moms to tell stories; the best place to learn.  A real benefit.  Helps moms not go batshit by meeting people as well.

What is More Important for Value-Based Funding?
What Tugs at the Heartstrings:
6% annual increase in circ......100% incr in ILL....500% in website hits......1000% in database results
OR 50% increases in customer satisfaction.  How do we mine the well of users?  What stories can we tell?  How do we collect them?  We need to blog stories about people preventing suicide, preventing cancer, improving lives VERSUS plain, boring stats.  Videos of people who didn't make it through highschool whose lives would be damaged without us.  We can make these videos viral!

7 Tricks You Can Do Right Away
1.) What are our top reference questions?
2.) Promote your staff.  FB, Tweets, Web pages, photos.  None of the truly "private" things.  Connect genealogy librarian to genealogy professional, etc.
3.) Do a signage audit and walk through (watch out for "no.")  Use a newbie to get an outside perspective.  "Check your skateboard at the desk" vs. "No skateboards!"  Make sure librarians are facing out as people approach.
4.) Get some widgets (Hint: API.)  WHat would you like to do today?  Top 20 reference questions?  Consumer product reviews.
5.) Work with GIS.  Geotag search engine optimization.  Look at geographic information systems.  Map and put information on it.  Find out where most intense use happens.  Can be surprising.  Trailer park in Washington, DC.
6.) Go beyond statistics: Google Analytics, etc.
What we (Gale) Never Knew Before:
27% of users under 18.  59% are female.  29% are college students.  5% professors, 6% teachers.  On any given day, 35% of users are there for the first time.  29% found products via the library website.  59% found what they were looking for on 1st search.  72% trusted the content more than what they found on Google.  81% still use Google.
Gale(tm) Driving User to the Library Swallowing the Information World!
Encyclopedia.com, HighBeam, WorldCat, iPhone App (then Drone, Blackberry, etc.), Questia, Geo-IP Measures, Etc.  Watch for more.

7.) Develop a STORY collection strategy.

Success is NOT About Things
We need to be socially-connected to our user population.  Sustainably connect yourself with everyone you know.  The number 1 place people go for information is friends and colleagues.  We need to connect to these people or we will be disconnected.

News Should Be Top on the Website
Weather should be on the front page.

Clients are Buying "Dream Deck"
They are not buying your hammer and boards, they are buying the deck of their dreams.  Help them build it.  What feeling do we want them to have when they come in to read the paper, market something that connects to their dreams.  Help immigrants get citizenship.  We can do amazing things.

This Month is the Tipping Point
Internet has now progressed to its infancy.  We are about to enter real change.  The kind of change grandparents saw.  20 yrs brought phone, interstate, etc.  No whining.  We must be flexible, change in phases, take risks.  Why it's the most exciting time to be in libraries.

Google Books Settlement
Libraries can compete.  Need to teach people to research, not forage.  We will soon be at paragraph-level rather than article-level.  Think beyond the book.  Promote specialists!  We will be drowning in information!  Google Editions opens next week: 14000 publishers, 20000 books open source, works on most readers.  2 million books.  $1.99 each!  SEO!  SMO!
We need to battle special interest groups who propagate racist, sexist info and make it the 1st hit.

GEO-IP 
Can have an instant message sent to user walking through the door: "Welcome to the most awesome and innovative library in the world."

Top 10 Ways to Drive People to the Library Using Social Media
1. Find the influencers
2. Connect with the influencers
3. Motivate the influencers
4. Build Buzz and Interest
5. Kodak moments
6. Flip camera crazy
7. Tweet and be tweeted
8. Emails -- they still work, for older people.
9. Survey
10. Measure and refine
PROVIDE TESTIMONIALS

Transmogrifying Containers
Get ebook readers.  We should all have them to know how they work.  Most books that matter to us will be on readers in the next 5 years.  Not ready for libraries yet.  If we don't participate, Google and Amazon will control.  2002 ($5.7m) 2010 ($9.1.)  It's a giant mess.  We should play with some of it.

Broadband
Google has been lobbying to get white space between 2-13.  Google wants over-air broadband connectivity.  

We Compete
The cloud: printing, software, storage. $199 printers can print to an email address.  LA is all cloud vs. Microsoft.

Yahoo!/Bing, iPhone, Facebook Migration
Only Google and Bing are search engines.

Devices
iPads, Kobo, Kindles, eDGe, and Mobile.  Steve Jobs can't tell us what to read and what to say.  Offensive to our value system.  We need to be more vical about our value system.
Mobile
Dominant device in North America this year.  We're 7 yrs behind the rest of the world, even Namibia.  We need to play with the devices on our lunch hours.  Text, use apps.

Experience
1. Google  2. Bing  3. Us.  WERE products and place (Philadelphia Free Library) THEN intentional experience (reference, etc.) NOW Designed Experience (differentiate based on patron-based design--auto worker learns this way...building self-esteem and confidence) WILL BE Experience on Demand (People co-create on platforms WE provide.)  How do we build with them?!  Medline tells you how you're going to die as well as prevention and curing.  We want to help navigate these things.  Questions to ask your physician.  Context is king, NOT content.

Database of Intentions...?

The core of our profession is conversation.  Talented human beings with decades of excellent experience that need to reframe that.  New techies coming in need to help as they get helped with the patina of experience.

Future
Choose between achieving a dynamic future and dwelling in a nostalgic past--well within our power. 
Chips in people.  Credit card size phones that only use touch screens.
Tell stories, have conversations, create relationships (even ones we're not comfortable with.)  Connect with social life so we are the center of the social life of information.  More touchpoints than bookmarks & brochures.  Permission Marketing.  90% of users will use in the next 90 days.  Upgrade every user.  Offer this to people.  They choose their privacy level, trust us, and can always unfriend us.  
Self Check #405 (image.)

Trans-literacy Move Beyond Reading & PC Skills...?

Great website: Wyoming Libraries (maybe prototype?  Not findable, looked like cowboy stuff.)

Graphic Novels Panel Featuring David Small & Audrey Niffenegger

Began with a short film promo for the amazing Stitches which behaved like one of those old Marvel adaptations, where they simply took old books and animated the panels, except with the music, somber voiceover narration (by Small himself), pacing, and subject matter of an independent film.

David Small
A massively popular children's book illustrator, he made Stitches because he had the idea to write a novel, got encouragement to do so, but didn't have the words.  Needed to express story through drawing.  In Paris, met with friend and illustrator who encouraged him to express what he had inside and had to get it out in a healthy way or it would kill him.  He had passed out by a urinal, apparently.

Audrey Niffenegger
Did the Night Bookmobile because she made comix as a teen.  Huge RAW fan.  Maus was a huge inspiration.  As was Art Spiegelman, whose hand I shook no less than 30 minutes ago!

Q&A
Communicating in pictures gets straight to our hearts, surpassing guard towers of rationale, etc.  Why films affect so deeply...
Recommended graphic novels: Chris Ware, Allison Bechdel from AN.
Blankets, AD New Orleans, Blue Pills (Frederick Peters)
They are both upset that "small stories" are no longer being told, must make sense to the way our brains are wired, which the digital stories do not.

Saturday, June 26, 2010

The Open Access Debate

Or: on Sharing
Here is a link to the presentation on this fascinating debate: "Science and scholarship writ large."  Knowledge that others can build on.  A hell of a lot like libraries.  Free trade of knowledge, ideas, and work.  We all win.  Everybody walks away with 2 ideas vs each just having one to begin with.
One year's Brain Research costs the same as a Lexus or $21,744.
Enough typing.  Check out the notes in the link above.
OK, a bit more typing.  This is actually streaming live here; it may be gone after a bit.  But at the time, it was a mind-boggling real time experience.
Public Access is where the writer owns the copyright.  Open access is different.
Speaking of which, time to go hunt for something more public-library related!

James Kochalka!

Haunting the graphic novels AREA
(and I still can't believe a whole area of the floor as well as so many programs are devoted to this once looked-down-upon art (well, maybe still looked down-upon, but due to massive popularity (read: circs), the can no longer be ignored.  And this is clear!!)
of the ALA exhibits, I hit the Top Shelf table where I met, talked to, and had JK sign a book for my daughter.

As a result, I've already walked away with tons of great ideas for the collections as well as a few free comix.  Crazy.

Very cool experience. James Kochalka hereAndy Runton was also there...

Cloud Computing for Library Services...

This is a LITA program.

Dozens of tekkers talked about working, saving, and especially archiving int the clouds.  A really good exposure to new ways of thinking.  The tools are a bit confounding until used, it seems.  But the idea that this is becoming prevalent because it is not only effective, but also easy to do is very, very valuable information.

Most people need to be comfortable with free tools like Google Docs.  Flickr.  This is a first step.  Also excellent Amazon EC2.  Central Desktop, like SharePoint.  Drupal.  One speaker mentioned dropping hosting costs from $54,000/yr to the cloud which costs $4,800/yr for both web and digital archives.  Performs very quickly.  And it's quicker than adding servers.  And it's secure (although I wonder about longevity).

The word "geek" was used no less that 29 times during these presentations.  Prezi makes a nice-looking presentation and is free for a basic version.

Very interesting, considering our considerable archives.

Heather Moulaison at University of Ottowa LIS is writing about this.  A chapter can be submitted to her.  I wonder if any of my colleagues would be interested...

A Preservation Cloud Service
Leslie Johnston, LC.  Architecture for preservation.  Started organization as infrastructure for preservation architecture.  They help organizations work with digital preservation.
Duracloud (part of Duraspace) helps orgs use public cloud services.  Storage, software, and platform as service.
Create a set of services that allow to synch up a repository already have or to set up a new one.  Vs. local storage, keep video files, etc. in the cloud.

Terrapod may be worth looking into.

Data Liberation Front exists to make sure we can move items in and out of the cloud, which is crucial.

This is the future.

I am cloud computing right now. Meta meta...

RIA's and Libraries

Rich Internet Applications
Few libraries are doing this, many should.  We could use it for maps.  Google gears might be a good tool for us.
Data processed both on client and server side
Asynchronous data exchange.
Similarity to desktop applications (keyboard shortcuts, drag/drop, etc)
Richer experience for user (Connected, alive, interactive, responsive.)  Deeper level of interaction, quick.

History
Broadmoor (2002) is the earliest example of a RIA.  3 columns on 1 page.
AJAX (Asynchronous Javascript and XML, 2005)  Google Maps is an early example.  Updates information based on portion person is accessing.  May be easy for libraries to do.  But takes more time to test/debugsince there's no community voice/framework.  No standards.
Flex 2 (2006) MXML -- Action 3 (like Java) is compiled into SWF then displayed using Flash Player.  Easy code (for code-writers.)  Bad for mobile devices.  Flash is not working with Apple.
Silverlight (2007) Windows Presentation Foundation hosted in browser--mix of XAML & JavaScript.  Lots of code.
JavaFX (2008) Learning curve is high.  Very complicated.  But very quick.
Adobe Air --does all this easier and well.  Note: this presentation is from an Adobe programmer, who claims to have an LIS, love libraries, and not be selling her product.  But here it it.  And it got a real sell.
Google Gears -- Local data store; Synch with server; Worker pool.  In beta.

Additonally
HTML5 -- Next major revision of HTML.  New structural elements.  Audio & video.  New form controls.  Drag & drop.  Session storage, local storage.  Offline application caching.  Canvas (draw directly in browser window.)  Very exciting.  The Internet is bscoming more usable.

Bottom Line
Users don't care what platform you use, as long as it works for you.  Note: Apple can't use flash.  No iPad or iPhones.
No matter the platform: design, usability, and accessibility is crucial.

Nancy Pearl vs. Mary McDonagh Murphy!

Nancy Pearl interviews documentarian MM Murphy, who's making a documentary about To Kill a Mockingbird.

Harper Lee did not expect this book to be successful.  But we've all been assigned this in school and it is amazingly a book even that dubious honor couldn't have ruined.

We were treated to previews of great clips of the classic film--actually now makes it necessary for, I think, every audience member (there are hundreds) to watch (and read) this again.  Incredible interview clips for what seems like a heartfelt documentary made by someone who truly loves the book--everybody from Wally Lamb to James Patterson to Scott Turow to Anna Quindlen reading passages and talking about influence and even the suspense of the book (the Boo Radley question, hadn't really thought of this before...)  Authors also are terrified that a writer of this quality only published one novel.

She couldn't talk to Nell (Harper) Lee, but Murphy spoke with the aforementioned authors as well as one of the famously reclusive Lee's sisters, Miss Alice.  A 98-year old who is still working, she's one of the first female attorneys to practice in Alabama.  Alice said that Capote, their neighbor, and Harper's close friend and colleague couldn't cope with Mockingbird's success.  Sad, because she helped him research and interview In Cold Blood.  Many suggest Capote's moth to a publicity flame was a warning that scared Lee away from further success.

Holy cow!  There's Tom Brokaw, who Murphy worked with. Roseanne Cash calls the book a parenting manual...But there's Oprah talking!  Hokey smokes.  This documentary is a big deal.  I wonder if our library could haggle a preview of this film at our celebration of the book.

Mary Murphy's website.
On the book's 50'th anniversary.

Friday, June 18, 2010

Attending (and presenting @) ALA!

I was very flattered and excited when Rebecca Vnuk asked me to be on a top-notch panel from RUSA (Reference and User Services Association) Innovative Collection Centered Programs: Beyond the Book GroupSunday, June 27th, 10:30-12:00; the program guide says it is in Renaissance East.

Here's who's on the panel & what they're doing:  
Kaite Mediatore Stover, Kansas City Public Library, will be moderating.  David Wright, Seattle Public Library, "Storytime for Grown-ups."  Vivienne Beckett, Scenic Regional Library, Union, MO, "Trivia Night at the Library."  Michelle Boisvenue-Fox, Kent District Library, Grand Rapids, MI, "Winter Reading Club; Book Club Bingo; Book Club Mixer."  Cynthia Dudenhoffer, Smiley Memorial Library, Central Methodist University, Fayette, MO, "Twilight Comparative Literature Camp."

Quite a talented group of folks.  As a film history teacher, who presents weekly and a librarian heavily involved in programming, presenting sometimes 3 times a week, I probably have no reason to be nervous.  But I am...stress being the body's natural reaction to the new, right?

Anyway, I will be talking about the amazing fun I have throwing a readers' party every quarter at the Oak Park Public Library.  It's called Oak Park Readers, has been running strong for three years now, and it has its own Goodreads page.  I know bloggers aren't supposed to talk about their links.  They're supposed to plant, so others may dig...walk away, whistling casually.  But thanks to hard work from some great colleagues as well as this writer, the pages burst with content...like the hundreds of books we've talked about, dozens of photos, a couple videos, etc.  One can join the group and have the Oak Park Readers experience virtually.

As a book cart drill team world champion "Warrior Librarian," I suppose I have nothing to worry about, my might naturally pulling me through.

I am really looking forward to this.  This is a program I would definitely attend even if I weren't presenting.  One remaining question on etiquette:  I wonder how to take notes incognito, while on a panel...